Customer LTV Segment Planner

Compare revenue LTV, gross-profit LTV and LTV:CAC across customer segments.

Input format: Segment, Customers, AOV, Purchases/year, Gross margin %, Annual churn %, CAC. One row per line. All currency amounts should use the same currency unless stated otherwise.

Paste rows

Estimates depend on your inputs. Review taxes, refunds, tiered fees and currency before using a result for a decision.

Connected calculators

Check one scenario in more detail

Run the tool first to transfer a result automatically, or open a calculator below with its standard example.

Customer LTV

Estimate customer lifetime revenue and gross-profit value from purchase behavior and margin.

Open calculator →

LTV:CAC Ratio

Compare modeled customer lifetime value with acquisition cost and calculate value remaining after CAC.

Open calculator →

Explore other tools →