Business formula collection

Profitability Formulas

Profitability formulas answer different questions. Use a consistent revenue period and cost definition before comparing results across products, teams or time periods.

Use these formulas consistently

Separate margin from markup

Margin divides profit by revenue, while markup divides price increase by cost. The percentages are not interchangeable.

Keep cost boundaries consistent

Gross, operating and net profit include different expense layers. Label each input so a period-to-period comparison uses the same boundary.

Test more than one scenario

Volume, price and cost can move together. Compare a base, downside and upside case rather than relying on one estimate.