Calculator category
Marketing calculators
CAC, customer value and campaign economics.
25 calculators available in this category. Choose a tool below to enter your numbers and see the calculation.
Search the entire calculator library →CACCalculate CAC from total sales and marketing spend and new customers acquired.Customer LTVEstimate customer lifetime value from average order value, purchase frequency, and lifespan.Cost Per LeadCalculate the average cost of generating a lead from campaign spend and leads received.Cost Per AcquisitionCalculate the average cost of acquiring a customer from total acquisition spend and new customers.Click-Through RateCalculate click-through rate from impressions and clicks for an ad, email or page.Cost Per ClickCalculate average cost per click from advertising spend and total clicks.ROASCalculate return on ad spend from attributed revenue and advertising cost.Target PageviewsEstimate the pageviews required to reach a display-ad revenue goal at an assumed publisher page RPM.Affiliate RevenueEstimate affiliate commissions from outbound clicks, conversion rate, average order amount and commission percentage.Content ROIEstimate the return on content production after creation and maintenance costs over a consistent reporting period.Revenue / VisitorCalculate website revenue per unique visitor from a matching revenue and visitor reporting period.Website Ad RevenueEstimate display advertising revenue from pageviews and page RPM, without confusing RPM with advertiser CPM.Conversion RateCalculate conversion rate from conversions and visitors, clicks or leads.Email Open RateCalculate email open rate from opens and delivered emails.Email ConversionCalculate conversion rate from email clicks and resulting conversions.Bounce RateCalculate bounce rate from single-page sessions and total sessions.Lead to CustomerCalculate the share of qualified leads that become customers.Revenue ChurnCalculate gross and net recurring-revenue churn for a reporting period.CPMCalculate advertising cost per thousand impressions.Amazon ACOSFind advertising cost of sales from ad spend and attributed sales.Amazon TACOSCompare ad spend with total sales including organic sales.Break-Even ROASFind the ROAS needed for ad spend to be covered by gross contribution.LTV:CAC RatioCompare modeled customer lifetime value with acquisition cost and calculate value remaining after CAC.CAC Payback PeriodEstimate how many months of gross profit are needed to recover customer acquisition cost.Price Increase ImpactModel recurring-revenue impact after a subscription price increase and an assumed customer loss rate.