How to use these calculators
Ecommerce profitability is shaped by product cost, fulfillment, payment fees, returns, discounting, and order volume. Use the calculators below to separate order economics from overhead and cash timing.
Start with the formula
Learn why margin and markup produce different percentages and how to use each one when setting prices.
Read Margin vs. Markup: the Difference That Changes Your Pricing →Recommended tools
Ecommerce ProfitEstimate profit after product cost, marketplace fees and shipping costs.Average Order ValueCalculate average order value from total revenue and completed orders.Payment FeesEstimate payment processing fees and net proceeds from a sale.Marketplace Unit ProfitEstimate contribution profit per marketplace order after product cost, percentage fees, fulfillment, payment charges and ads.Inventory TurnoverCalculate inventory turnover from cost of goods sold and average inventory value.MarkupFind selling price and markup percentage from cost and desired margin.DiscountCalculate final price and savings after a percentage discount.Sales TaxCalculate tax amount and total price from a pre-tax amount and tax rate.