How to use these calculators
Marketing performance is more than a platform percentage. Connect impressions, clicks, leads, customers, contribution, and retention so campaign decisions reflect profitable demand rather than attributed revenue alone.
Start with the formula
Use ROAS for advertising revenue efficiency and ROI for a broader net-return comparison.
Read ROAS vs. ROI: Revenue Efficiency Is Not the Same as Profit →Recommended tools
CPCCalculate average paid-media cost for each recorded click.Cost per LeadCalculate average campaign cost for each qualified lead.Conversion RateCalculate conversion rate and non-conversions for a marketing, sales, or ecommerce funnel.Affiliate CommissionEstimate gross and net affiliate commission from sales, commission rate, and reversal rate.ROASCalculate return on ad spend, revenue per advertising dollar, and modeled contribution.ROIMeasure return on investment and net gain from a project, campaign, or purchase.