How to use these calculators
Marketing performance is more than a platform percentage. Connect impressions, clicks, leads, customers, contribution, and retention so campaign decisions reflect profitable demand rather than attributed revenue alone.
Start with the formula
Use ROAS for advertising revenue efficiency and ROI for a broader net-return comparison.
Read ROAS vs. ROI: Revenue Efficiency Is Not the Same as Profit →Recommended tools
Click-Through RateCalculate click-through rate from impressions and clicks for an ad, email or page.Cost Per ClickCalculate average cost per click from advertising spend and total clicks.Cost Per LeadCalculate the average cost of generating a lead from campaign spend and leads received.Cost Per AcquisitionCalculate the average cost of acquiring a customer from total acquisition spend and new customers.Conversion RateCalculate conversion rate from conversions and visitors, clicks or leads.Affiliate CommissionCalculate affiliate commission from eligible sales and a commission rate.ROASCalculate return on ad spend from attributed revenue and advertising cost.ROIMeasure return on investment and net gain from an investment or campaign.