How to use these calculators
SaaS planning depends on consistent definitions across recurring revenue, margin, acquisition cost, retention, and cash. Use these tools as scenario models, then compare a base case with conservative and growth cases.
Start with the formula
Build a transparent subscription-price floor, then test it against customer value and market positioning.
Read How to Price SaaS from Cost, Customer Volume, and Target Margin →Recommended tools
SaaS PricingEstimate a monthly subscription price from fixed costs, customer costs, fees, volume, and target margin.MRRCalculate monthly recurring revenue from active subscribers and average monthly price.CACCalculate CAC from total sales and marketing spend and new customers acquired.Customer LTVEstimate customer lifetime value from average order value, purchase frequency, and lifespan.LTV:CAC RatioCompare modeled customer lifetime value with acquisition cost and calculate value remaining after CAC.Customer ChurnCalculate customer churn rate from customers at the start of a period and customers lost.CAC Payback PeriodEstimate how many months of gross profit are needed to recover customer acquisition cost.Cash RunwayEstimate how many months available cash will cover a monthly net burn rate.