Calculator category

Ecommerce calculators

AOV, store profit, payment fees, inventory, markup, discounts, and transaction economics.

13 free tools for comparing formulas, planning scenarios, and making clearer operating decisions.

How to use ecommerce calculators

Ecommerce prices must cover product cost, fulfillment, payment fees, returns, promotions, and the margin needed to operate the business. Simple price changes can have a large effect because margin and markup use different denominators.

Use these tools to check individual transactions, then compare the result with broader business costs that may not appear in a product-level calculation.

A practical decision process

  1. Start with the full landed product cost.
  2. Distinguish markup from gross margin.
  3. Apply multiple discounts sequentially.
  4. Include returns, transaction fees, and overhead in broader profitability checks.

Start with the calculator closest to the decision, then compare a related metric from the list above. Review the formula, example, assumptions, and limitations before using the result in a business decision.

For deeper context, continue to the calculator guides or review how the formulas are tested.

Guides and formulas for this topic